Meeting the artist's fans expectations

 

• Fans of Matilda would already know about her star image, and they would expect to see this reflected in her album (and consequently on the website).

• I think I’ve made sure to reflect the girly side of her image in the website layout and overall design but her other ‘grounded’ side is shown in the gallery with some photos of her with friends mixed in with the promotional photos taken for the digipak.