Maintaining Brand Image/Star Image

 

• As a brand, her USP is that she is very ironic and sassy even though her songs are very generic and typical of pop.

• This is the attraction.

• There is also the fact that she is very young and therefore the audience (11-17 year old girls) can identify themselves with her. This sparks the interest.

• The website allows you to buy the album from the merchandise section or you can buy it from iTunes on the music page, but to convince the audience to buy it. There is also a deluxe album that comes with extra tracks. This would push them to buy the product.